FREEBIE MARKETING -An Evergreen Marketing Strategy to Increase Sales and Expand Business

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      Freebie marketing is one of the most successful marketing strategy. As we have to grow our business this strategy is a key aspect of our marketing. As the name goes Freebie marketing, a free item is given to our consumers so that more customers will get attracted towards our product. Almost everyone is waiting to hear the word ‘free’. In this strategy a low value product is given free with a high value product. This is a very effective marketing strategy. When we sell a high value product by giving a low value product as free then there is an increase in the sale of complementary product.

For example, there is an educational firm who wants to sell their course for a reasonable price. But there isn’t any attraction of consumers to buy this course, so the firm will apply freebie strategy. They will sell some low value products with the course for free such as a dictionary, a set of books or set of video CD’S, etc. So the customer will be attracted to buy their course. Some of the examples of freebie marketing are a brush with a toothpaste, a deodorant with a pack of soap, a pair of socks with shoes and many more. This strategy can be performed offline as well as online. Online services may offer free trails, games.


 In Freebie marketing you have to show your product in bright light. The world is full of advertisement and you have to advertise your products to increase your sale. Freebie marketing increases brand visibility.
 If you use this marketing strategy for a new product then it will definitely increase your product reach. You don’t have to invest more money in advertisement.
 If your ads are visible on social media platforms and some of the websites then that is enough. Offline publication is also an option. And the rest will be your customers who will spread the word. This marketing also includes the basic study of your consumers. So be ready for it!

Freebie marketing can increase the sale and it will also increase the recall value of your products among the customers. 
 
Let me know your thoughts about this in comment section below.

For more business strategies keep reading and stay tuned.

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