What is Social-Media Marketing? Explained in simple way.

Social-Media Marketing

We are living in 20^th century and around half of the world’s population is on various digital platforms. Social media is a part of our daily life. We scroll it down our entire day. While scrolling we encounter numerous ads. Ads of E-books, courses, various products, etc. These ads are a part of Social Media Marketing (SMM).

Social media marketing is a merger of Social-Media and Marketing. It is a market where you can create and share your content on various social media platforms like Facebook, Twitter, Instagram, YouTube, etc.  Social Media Marketing includes the activities like creating and posting images, textual content, videos and other essential content that will attract consumers. You can promote your product on social media by two ways i) Free Promotion ii) Paid Promotion

Social Media Marketing has a great impact on the sales of a specific product. Social media has become the major source of sales for many companies. A bulk of customers gets attracted towards these ads. This build’s a customer base for the company. Social media marketing has lots of advantages as this is the most successful business strategy at present.

In social media marketing, your content is the key to attract your consumers. Therefore focus on your content and make attractive posts.

How Social Media Marketing Works?

Let’s take an example of a start-up company that has to sell their products. Now, this company has a product which has to be marketed. But the company do not want to invest much in advertisement and marketing. So the company chooses the path of social media marketing.

The company hires a designer and the designer creates attractive templates and posts of the product for the company. Now the company posts these templates on various platforms of social media. They also hire a social media marketer who can increase their product reach through social media.

All the above steps doesn’t requires much investments and you can reach the customers in a cheap and easy way. This is the power of social media marketing. Most of the start-up companies use this type of marketing to increase their reach. This successful way has maximum results.

Social Media Marketing can,

      1)    Increase your Website Traffic

      2)    Built better relationship with customers

      3)    Raise your brand value

      4)    Increase your product reviews

The more you engage with your audience on social platforms, the easier it will be for you to increase your reach.

Advantages

1] Growing your brand awareness

2] Promoting your products and services

3] Increase recall value of your product

4] Connect with your audience

5] Improve ranking of your website

6] More Brand Authority

Key Takeaways

1] Social media marketing is a merger of Social-Media and Marketing.

2] Social Media Marketing includes the activities like creating and posting images, textual content, videos and other essential content that will attract consumers.

3] Two ways of Promotion i) Free Promotion ii) Paid Promotion

4] Your content is the key to attract your consumers.

This was all about the basics of Social Media Marketing.

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